Vice Chief Architect of Xi'an TIANHUA
Jibin Wanghas been engaged in real estate design for nearly three decades. Following theconcept of combining traditional architectural design with modern servicesystems, he summarized the essence of development behavior into the thoughtmodel "the double cycle of development and design". With theprevalence of consumerism, this serves as a reflection on the balance of theindependence of architectural design and cuts into real problems to avoidhomogenization and pursue individuality. Establishing a design concept of“product positioning-cost leading-value maximization” ensures design createsvalue. From focusing on the service flow of real estate development to development direction, and ultimatelyextending the social responsibility of the life cycle of architectural designproducts.